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How to use calendar events to drive revenue and get those all-important Bums on Seats!

Easter, Father’s Day, Bank Holidays, King’s Coronation … there’s always a tonne of upcoming events that can be used to drive revenue and get those all-important Bums on Seats! We’ve put together a one stop GUIDE on how to get the most out of key dates, using them as a ‘Reason to Visit’ to drive …

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WHY WE LAUNCHED ‘NO TO LAST ORDERS’ CAMPAIGN

This month I am sitting down with Kate Nicholls, Chief Executive of UKHospitality to explain why the new Campaign ‘No To Last Orders’ is so important. To be honest, Kate already knows, which is why she and UKHospitality are backing it, along with some of hospitality’s leading experts, including Airship, Toggle, Wireless Social, KAM, Datahawks, …

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Overcoming the Monster

Thorley Taverns are a family business with over 50 years behind them. They have 18 pubs across Kent and 400 employees. Like almost all hospitality venues they are facing exponential rises in utiltity bills, business rates and consummables. Phil Thorley, whose father founded the business, is determined to keep it going for another 50 years. …

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Less Christmas Fear and more like Christmas Cheer

Turning Christmas Fear into Christmas cheer! I hear you! At the moment it’s looking very uncertain for festivities, isn’t it. And why is that?  Is this just consumer confidence, or because hospitality was understandably late in launching Christmas this year? Or perhaps both? To answer that question let’s turn to the facts. Data from Bums on seats …

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