The M.I.R.A.C.L.E. Sale is a comprehensive, industry-leading foundation course designed for entry level sales and marketing executives and on-site operations teams that is now being delivered as an online workshop.

M.I.R.A.C.L.E is an acronym to help you memorise the perfect sales process that focuses on building long-term relationships and brand loyalty. This is not an off-the-shelf sales course – the application of the M.I.R.A.C.L.E principles stamped with your personality and enthusiasm is vital! Created by hospitality sales expert and founder of Bums on Seats, Amber Staynings; this course will show you how generational differences, human psychology and consumer behaviour indicate the right approach to take when building rapport with customers – and why rapport and relationships are so vital to the overall sales process.


5% of every delegate place sold will go to Only A Pavement Away to support ex-offenders, vulnerable veterans and the homeless in getting out of destitution and into jobs within hospitality.


We are delighted to have partnered with KAM Media. KAM provide invaluable consumer research and insights across a number of areas, which fully support the Bums on Seats training philosophy


You’ll be engaged, challenged and guided by an experienced trainer and industry expert with over 10 year’s hospitality sales experience. This is a dynamic and interactive workshop-based approach to learning – there will be open Q&A’s, breakout room sessions and brainstorms with the wider group. Your input, opinions and engagement is a valued and important part of the course!


You will also be given coursework to complete. The ability to practically and intelligently apply the M.I.R.A.C.L.E journey to real life inquiries shows us you have truly understood its principles.  Answers will be reviewed by the trainer, who will give you detailed and constructive feedback as part of the learning process. Once this is submitted, we’ll send you the Bums on Seats M.I.R.A.C.L.E Sale certificate, which will be valid for a year.


You’ll finish the course feeling empowered; with the tools, techniques, and most importantly – the confidence and knowledge – to stand out from the competition!

What does the course cover?
  • How to establish and maintain a positive mindset and why this is so important.
  • The challenges faced by the hospitality industry, and how pre-booked sales can help.
  • The psychology of the sale: key factors that influence the customer’s decision.
  • What ‘putting your best foot forward’ entails, enabling you to communicate confidently and professionally.
  • How to build genuine, personable rapport with customers by email, messaging, video calls and ‘phone.
  • What’s involved in offering a memorable customer experience to build loyalty and relationships.
  • How to understand the needs (practical) and the wants (emotional) of the customer’s enquiry.  
  • How to create an experience for your customer that stands out against competition.
  • A step-by-step, comprehensive list on how to lock down a sale.
  • How to manage your time and work efficiently and effectively.
Course Details

Course duration: 1 day (10am – 5pm)
Coursework time: Up to 3 hours, completed within 1 week of course finishing.
Format: Zoom
Numbers: Minimum of 6; Maximum of 15.
Practical Requirements: Internet connection, headphones, pen and paper, webcam.



Due to Covid-19 these courses are available online only. 


We will be hosting face-to-face workshops from September. Courses can be offered at your location, or at a location organised by Bums on Seats.

                                Further Training

We have further, bespoke modules which are high-energy; practical; memorable and current. They can be adapted to suit all skill levels, spanning Operational teams as well as Sales & Marketing teams.


These workshops will up-skill, engage and motivate your team to deliver a premium customer experience resulting in increased revenue and profit.


They include:

  • An introduction to sales.
  • Selling, planning & managing private events.
  • Tourism & third-party account management . 
  • Proactive sales, lead generation & your sales tool kit.
  • Social media & foundation level marketing.
  • Leadership.
  • Collins (Design My Night) Booking System Training & Set-Up.
  • How to sell out at Christmas.
  • The Christmas Launch (we launch to your teams).


To enquire about our bespoke modules or for any questions about M.I.R.A.C.L.E get in touch!

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