The M.I.R.A.C.L.E. Sale is a comprehensive, industry-leading foundation course designed for entry level sales and marketing executives and on-site operations teams that is now being delivered as an online workshop.
We are so proud to have our M.I.R.A.C.L.E Sale workshop endorsed by The Institute of Hospitality.

M.I.R.A.C.L.E is an acronym to help you memorise the perfect sales process that focuses on building long-term relationships and brand loyalty. This is not an off-the-shelf sales course – the application of the M.I.R.A.C.L.E principles stamped with your personality and enthusiasm is vital! Created by hospitality sales expert and founder of Bums on Seats, Amber Staynings; this course will show you how generational differences, human psychology and consumer behaviour indicate the right approach to take when building rapport with customers – and why rapport and relationships are so vital to the overall sales process.


5% of every delegate place sold will go to Only A Pavement Away to support ex-offenders, vulnerable veterans and the homeless in getting out of destitution and into jobs within hospitality.


We are delighted to have partnered with KAM Media. KAM provide invaluable consumer research and insights across a number of areas, which fully support the Bums on Seats training philosophy.


Hospitality Sales Training
course details

Course duration: 1 day (10am – 5pm).

Coursework time: Up to 3 hours, completed within 1 week of course finishing.

Format: Zoom.

Numbers: Minimum of 6; Maximum of 15.

Practical Requirements: Internet connection, headphones, pen and paper, webcam.


This workshop can be delivered online (via Zoom) or face to face at a location of your choice (or at a location organised by Bums on Seats). 

                                Further Training

We have further, bespoke modules which are high-energy; practical; memorable and current. They can be adapted to suit all skill levels, spanning Operational teams as well as Sales & Marketing teams.


These workshops will up-skill, engage and motivate your team to deliver a premium customer experience resulting in increased revenue and profit.


get in touch!

For more information on our bespoke modules or for any questions about M.I.R.A.C.L.E get in touch via the form, and one of the team will be in touch shortly!

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