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Audit and Review

We work seamlessly within your business to review, audit and analyse 4 key areas which are fundamental for any reservations/sales functions (be it site level or central).

 

  • Overall Strategy
  • Systems
  • Processes
  • Skill, knowledge and experience

We will outline across these 4 sections our findings, opportunities & solutions to increase revenue and corresponding like-for-like sales growth and present these back to you at the end of the project.

Topics we audit (not exclusive):

  • Mystery calls; mystery visit
  • Bookable space optimization
  • Full website booking journey 
  • Back of house process for enquiries and bookings
  • Social Media CTA’s (call to action’s) & sales driving activity
  • Local marketing database & pro-activity
  • Online reviews and business reputation
  • Search Engine Optimization & online visibility
  • Booking system: usage, effectiveness & set-up
  • Current reservations / sales structure
  • The product offering; packages; set-menus; up-sell opportunities; terms & conditions
  • Pre-booked revenue streams & demographics
  • Sales reporting & KPI’s: peak/off-peak; SPH; cancellations & no-shows; covers & revenue
  • Quality of customer/guest communication & CRT (customer response time)
  • Sales skill, knowledge, professionalism & experience
  • The critical sales culture