Sales Audit

We created sales audits for the sector as a way of enabling us to identify the tangible areas of your business operation with the greatest opportunity for sales growth, including short term quick wins and longer term strategic solutions.

You will be matched with one of our Senior Sales Consultants (10+ years experience) who has the relevant background for your operation.

We work seamlessly within your business to review, audit and analyse 4 key areas which are fundamental for any reservations/sales functions (be it site level or central).

We will outline across these 4 sections our findings, opportunities & solutions to increase revenue and corresponding like-for-like sales growth and present these back to you at the end of the project.


  • Overall Strategy
  • Systems
  • Processes
  • Skill, knowledge and experience
busy garden
Audit & Review Topics (not exclusive):
  • Mystery calls; mystery enquiries; mystery visits.
  • Bookable space optimization.
  • Full website booking journey. 
  • Back of house process for enquiries and bookings.
  • Social Media CTA’s (call to actions) & sales driving activity.
  • Local marketing database & pro-activity.
  • Online reviews and business reputation.
  • Search Engine Optimization & online visibility.
  • Booking system: usage, effectiveness & set-up.
  • Current reservations / sales structure. 
  • The product offering; packages; set-menus; up-sell opportunities; terms & conditions. 
  • Pre-booked revenue streams & demographics.
  • Sales reporting & KPI’s: peak/off-peak; SPH; cancellations & no-shows; covers & revenue.
  • Quality of customer/guest communication & CRT (customer response time).
  • Sales skill, knowledge, professionalism & experience.
  • The critical sales culture.

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