Hospitality Sales Training

Christmas Miracle
We are industry leaders in staff training, endorsed by The Institute of Hospitality.

M.I.R.A.C.L.E. is an acronym for a proven sales process which focuses on building long-term relationships and brand loyalty.

Created by hospitality sales expert and CEO of Bums on Seats – Amber Staynings – this dynamic and interactive workshop is ideal for sales and marketing professionals as well as operations teams.

We will show how generational differences, human psychology and consumer behaviour demonstrates the right approach to take when building rapport and relationships with customers, and why this is so vital for business resilience.

A customer is four times more likely to buy from a competitor if the problem is service related vs. price or product related.
53% of consumers give up on a sale if their questions have not been answered fast or well enough.
It takes 12 positive customer experiences to make up for 1 negative experience.
89% of consumers have stopped doing business with a company after experiencing poor customer service.
76% of consumers believe the customer service they received shows how the company values them as a customer.

How will this help your business?

  • Increase your venue’s revenue.
  • Build confidence in your team to build customer relationships.
  • Increase the customer’s spend per head. 
  • Increase your conversion rate.
  • Drive repeat business and guest loyalty.
  • Increase positive reviews and reputation. 
  • Increase pre-booked sales and ‘bums on seats’. 
“The Bums on Seats M.I.R.A.C.L.E training is the ideal way to get your team geared up and ready to deliver at the top of their game. This year has been particularly tough for hospitality and the course with Bums on Seats was the best way to bring everyone back and focus in on the unique selling points that truly make the difference! It has galvanised the team to focus on a positive and unique approach to each reservation request. No matter the current situation, spending the time with Bums is an investment and it has given us a new perspective to reach out to customers and get more bums on seats”

To find out more about how we can support your business, get in touch!